How to promote and drive traffic to your website through advertising

Advertising your website is one of the most important ways of driving traffic to your site. Below are some great ideas to help get your website noticed.

• Promotion: Put your website on your business cards, letterhead, listing presentations; any literature you hand out. Don’t forget to mention it on your Voice Mail announcement on your office, cell and access line, too. Talk it up!

• Desk time: Most agents have “up time” at their company’s office during which they answer the phone. This is a great opportunity to steer potential homebuyers to your website. When a customer calls, ask them if they would like to get daily emails with new and updated listings. Then enter them into your MLS Property Finder and let your website do the work for you. The more customers you enter, the better chance you have of selling them a home.

• Word of Mouth: Always tell current and potential customers to go to your website www.yourwebsite.com and view homes for sale. The more you tell people about your website, the more traffic you will have. If a customer likes your website, they will tell their friends about it. Word of mouth is one of the best ways to advertise your site.

• Voicemail: Put your website on your voicemail. Example: “Hi, I am not available right now, please leave me a message and I will call you back. Be sure to visit my website www.yourwebsite.com and view all homes for sale in the area.”

• Advertise: Place your website in local newspapers, free real estate magazines, and other local papers read by your community. Instead of advertising your listings for sale, focus more on your website. For example, in your local paper pick a town you specialize in and promote it with an ad like this: “Worcester MA – Didn’t find what you are looking for? Go to my website www.yourwebsite.com and find every home for sale in Worcester.”

Get excited about your website; enthusiasm is contagious. Make it a point to use the above suggestions to help drive traffic to your website. We think you will be pleasantly surprised by the results they will bring you.